adidas Originals' newest and largest flagship, located in Chicago’s Wicker Park neighborhood. The 5000-square-foot space is designed to “generate a localized, community-centric experience that pays homage to the pulse of the city’s streets.”
Designed in partnership with Latitude Creative Agency
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Much like the city, the space blends grit with glamour, a raw quality with seductive luxury. We worked closely with our clients to craft a flexible space that was equally at home welcoming daily guests as it was hosting exclusive events.
The Wicker Park flagship was the first adidas Originals flagship to be designed by an American team. The largest in the world, the space pulled it’s cues from the community around it including local artists, eclectic references, and an L-train inspired VIP dressing room.
“Now our largest adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity. “
- Pascha Naderi-Nejad, Senior Brand Director, adidas Originals