Taste / Cochineal Beetle
Cardinals are easy to spot in nature. Their rich, brilliant red against the green leaved trees is quite striking and hard to replicate. Campari, the aperitif, carries the same visual weight of the cardinal but only through the cochineal beetle's sacrifice. The ruby red dye is achieved by using the body of the beetle. Next time you sip a Negroni, toast the creature you never knew, but gave us this royal color to hold, to view, and to taste.