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Rivertown

This decades-old optical institution in Hastings was looking for a total brand refresh. From signature graphics to a full retail floor remodel, we worked with family owned company to establish the business as an eye care destination. Custom retail fixtures were hand-built by local designers like Form Co. and Concrete Pig. The palette of raw woods, steel, and concrete are warm but minimal and offer a tactile backdrop to the frames.

Pairings
Buddy Holly, Science Lab, Industrial Revolution

NOTABLES
2017 ASID MN DESIGN AWARD - Best in Show, Commercial/Retail
2017 ASID MN DESIGN AWARD - Judges Merit, Universal Design
2017 MINNESOTA MONTHLY STYLE BLOG
2017 ST CROIX VALLEY MAGAZINE