This decades-old optical institution in Hastings was looking for a total brand refresh. From signature graphics to a full retail floor remodel, we worked with family owned company to establish the business as an eye care destination. Custom retail fixtures were hand-built by local designers like Form Co. and Concrete Pig. The palette of raw woods, steel, and concrete are warm but minimal and offer a tactile backdrop to the frames.
Buddy Holly, Science Lab, Industrial Revolution
2017 ASID MN DESIGN AWARD - Best in Show, Commercial/Retail
2017 ASID MN DESIGN AWARD - Judges Merit, Universal Design
2017 MINNESOTA MONTHLY STYLE BLOG
2017 ST CROIX VALLEY MAGAZINE
Architecturally inspired by the revival of the warehouse district in Minneapolis’ North Loop, the open concept, mixed-use retail and optical space hosts pockets for lounging nestled among the retail fixtures. As guests check in, they are invited to browse and lounge. The holistic design also encouraged staff to make progressive changes to their work style. Opticians, once tied to dedicated cubicles, now float and land throughout the retail floor, offering them full use of the space.
The refresh of a space is more than just an aesthetic opportunity, it can be a catalyst for many kinds of change. In a thoughtful space people host more gatherings, spend more time together, and think in new ways. It’s the same for residential or commercial space, a good design yields more quality time.
Every space we design is an opportunity to bring something completely new into the world. We love to dream up one of a kind fixtures, furnishings, lighting components, graphics - you name it, we’ll rise to the challenge. We love to tap into our deep network of talented artisans and craftspeople from our local community and beyond.
“I can't say enough about the work Victoria and her team did at our eye clinic and optical boutique! They exceeded our expectations on what we ever thought we could achieve with our space. Our patients and customers constantly remark on how amazing it looks and how impressed they are with the transformation. Victoria delivered a wide variety of projects in a timely manner, on budget, and was very accessible throughout the project. I highly recommend Prospect Refuge Studio!!”
- Dr. Eric Slapnicher, Optometrist and Owner of Rivertown Eye Care Clinic