This decades-old optical institution in Hastings was looking for a total brand refresh. From signature graphics to a full retail floor remodel, we worked with family owned company to establish the business as an eyecare destination. Custom retail fixtures were hand-built by local designers like Form Co. and Concrete Pig. The palette of raw woods, steel, and concrete are warm but minimal and offer a tactile backdrop to the frames.


2017 ASID MN Design Award Winner - Best in Show and 1st place Commercial/Retail space

2017 St. Croix Valley Magazine

"I can't say enough about the work Victoria and her team did at our eye clinic and optical boutique! They exceeded our expectations on what we ever thought we could achieve with our space."